Managerial Economics: Text Book

Key Features: i) Practical Application: The book translates complex economic theories into actionable strategies, empowering managers to make informed decisions in real-world business scenarios. ii) Integration of Theory and Practice: Grounded in solid theoretical foundations, Dr. Jeyakumari seamlessly integrates real-world applications, providing readers with a holistic understanding of managerial economics. iii) Case Studies and Examples: Rich with case studies and examples, the book offers practical illustrations, allowing readers to apply economic principles to actual business challenges. iv. Strategic Decision Frameworks: Introduces strategic decision frameworks, guiding readers through structured approaches to decision-making, including pricing strategies, resource allocation, and risk management. v) Enhanced Learning: The book includes pedagogical tools such as chapter summaries, review questions, and practical exercises to facilitate learning at various levels of expertise. vi) Target Audience: “Managerial Economics” caters to students pursuing business and economics degrees, professionals seeking to enhance decision-making skills, and individuals interested in understanding the economic factors influencing managerial choices. In this book, Dr.N.Muthuselvi and Dr. C. Jestina Jeyakumari combines academic rigor with practical relevance, delivering a valuable resource that navigates the complexities of managerial decision-making in today’s business environment.