Mahadevaprasad G is a marketing professional with a Master of Commerce degree and Five more years of experience across different industries. He has a passion for helping businesses connect with their customers through effective marketing strategies. In Principles of Marketing, Mahadevaprasad G breaks down important marketing concepts like market research, the marketing mix, and digital marketing. The book is written for both beginners and professionals, providing clear explanations and practical examples to help readers understand and apply marketing principles.