The book is about the brand image effects on the common citizen and as an employee. Things that to be followed in the environment has been explained in detail with the situations to understand the image behind every corporate firm. Some points could be a motivating one and some telling the procedures to follow, but the choice is of individuals. There is no specific people or organization referred here, but the environment it created has been discussed under various subjects.
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| Binding Type | Paperback |
|---|---|
| Publishers |
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