PRINCIPLES OF MARKETING

This book, designed for Beginners and Professionals and B.Com students as per the NEP 2020 regulations, offers a comprehensive overview of marketing principles, updated for the academic years 2021-22 and 2023-24 . It provides a clear introduction to core marketing concepts, covering the fundamentals such as the marketing mix (4Ps and 7Ps), product development, pricing strategies, promotion techniques, and channels of distribution. The syllabus delves into consumer behavior models, online marketing, and the relationship between technology and globalization in today’s marketing landscape. Additionally, it addresses contemporary topics like social marketing, green marketing, mobile marketing, and the growing influence of digital platforms. This book serves as an essential resource for students seeking a thorough understanding of marketing, blending traditional theories with modern trends and practices in a rapidly evolving business environment.