Artificial Intelligence: A New Vista Of Marketing

With the emergence of Technology advancement in this era of digitalization, every moment an advancement is happening in these VUCA (Volatile, uncertainty, complexity and ambiguity) times, which has evolved humans to acquaint themselves to the latest innovations. But Artificial Intelligence has come as a bliss to the brands and businesses to make use of automated decisions on the basis of customer/ audience data observations, collections and analysis based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI has augmented the speed in marketing, brand management and has improvised brand imagery. AI tools and techniques not only has enhanced the communication with customers but tailored the messages according to their respective preferences and expectations ensuring maximum efficacy to meet consumers in real time AI has converged to reduce the human nuances performance through Artificial Intelligence. This book has showcased that how brands have evolved and kept stride with pace of time and technology and has grown in leaps and bounds through the Artificial Intelligence interventions. This book has aimed to unleash the prospects, adoption, challenges and strengths which Artificial Intelligence has brought in and would be a benchmark for future generations to understand the vulnerability of change under which brands have gone a major shift and has entered in the whole new dimensions of marketing.