Captive Catch: Insights of Driving Innovation within Organizations

This book serves as a platform for sharing insights and reflecting on the challenges inherent in driving innovation within a global organization’s tech centres or departments. While the mandate often revolves around developmental or project work, the expectation remains high: to deliver cutting-edge innovation.

In today’s era of disruption, innovation is no longer confined to specific corners of an organization. Companies launch multifaceted innovation initiatives, tapping into the creativity and potential of large teams. These drives encompass cultural transformation, ideation, collaboration, and engagement with startups. Yet, despite these efforts, why do organizations still grapple with achieving top-notch innovation?